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Private betaCommercial pilot coming soonEngland first

Auditable AI operations for England's private-rented sector.

From scattered documents and deadlines to source-linked, human-approved actions—with the evidence trail behind every decision.

The problem

Property operations break between evidence and action.

01

Evidence lives in certificates, inboxes and portals.

02

Rules change by date, jurisdiction and tenancy context.

03

Work crosses landlord, tenant, contractor and adviser.

04

When challenged, the timeline matters as much as the task.

Product loop

Evidence → obligation → approved action → audit trail.

01

Certificate uploaded

02

Fields extracted

03

Property + rule matched

04

Risk surfaced

05

Landlord approves

06

Evidence recorded

Workflow demonstration. Availability and automation depth vary during private beta.

Beachhead

Portfolio landlords with enough complexity to feel the pain.

8–40 units

England-based, self-managing or supported by a lean team; currently stitching together spreadsheets, generic software and human memory.

High recurring compliance surface
Clear cost of fragmented coordination
Enough volume for portfolio-level intelligence
Founder-led onboarding can expose real workflow truth

Product status

Built, validating, commercialising—clearly separated.

Available in private beta

Portfolio records, compliance evidence, document review, issue timelines and human-approved workflow surfaces.

Under production validation

Recurring automation, payment reliability, rule-version governance, audit completeness and production security.

Commercial coming soon

Subscription billing, plan entitlements, paid onboarding and a limited design-partner cohort.

Why it can endure

The compounding asset is a governed decision system—not a chatbot.

Versioned, jurisdiction-specific rule logic
Structured property and compliance graph
Evidence attached to each recommendation
Human approval and correction history
Multi-party workflow and audit trail
Quality evaluation data for extraction and alerts

Some governance and evaluation capabilities are on the roadmap and must be proven in production.

Market

A concentrated operating segment inside 4.7 million renting households.

The initial market model will be rebuilt from paid-cohort conversion, retained portfolio counts and observed revenue per account—not a top-down percentage presented as demand.

Business model

Recurring portfolio software, with guided onboarding at the wedge.

49

Control · target £49/month
10 active units included, then £4 per additional unit.

99

Team · target £99/month
30 active units included, then £3 per additional unit.

249

Scale · target from £249/month
75 active units, annual agreement; only after enterprise capabilities are delivered.

The first proposed paid cohort is £149 onboarding plus £49/month for up to 15 units and a 90-day commitment. At a £75–£90 blended monthly revenue per account, 100 portfolios would represent £90k–£108k ARR. These are pricing scenarios—not forecasts or current revenue.

Go to market

Earn the right to scale through paid design partners.

01

10–15 paid design partners

02

50–100 paying portfolios

03

One accountant or compliance partner pilot

04

One broker, insurer or property channel pilot

Evidence, not theatre

Private beta moving into commercial validation.

The core portal and compliance workflows are built and undergoing production hardening. Applications for the first paid design-partner cohort will open soon.

No MRR claimed before billing is live
No inflated waitlist or anonymous testimonials
Cohort metrics will include activation, W4/W8 retention, alert quality, gross margin and support cost

De-risking plan

Prove the operating model before scaling it.

10 paying design-partner portfolios

70% activate within seven days

70% active at week eight

60% choose to continue after day 90

Mature gross-margin path above 80%

Five referenceable customers

Before a wider financing process: verify the legal entity, IP ownership, cap table and SEIS eligibility; resolve billing, tenant-access, payment-webhook, automation and observability gaps; then share detailed financing materials privately with appropriate legal review.

The conversation

See the product. Challenge the thesis.

Request a founder meeting, private data-room access or a commercial-pilot discussion. Contact details are voluntary and are not inferred from browsing.